TASK 6 - Packaging - The Good the Bad and the Ugly

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There is good packaging and there is bad packaging...shampoo, for example has always been packaged poorly. Even the high end stuff you buy from salons is too plastic and over branded. I am fully aware that it would be a difficult feat to package a thick, gooey liquid in anything but a plastic bottle, but it looks to me like no one has actually ever tried! Is this because it is not thought of an indulgence like cosmetics and fragrances? Below are some examples of shampoo packaging... oh dear!!

Now ive heard of green packaging... but this is ridiculous!

Now onto cosmetics, some designers are doing some really interesting packaging. For example Pupa cosmetics, an Italian based company. I would imagine people may buy this just for their packaging. When comparing this to other cosmetic companies such as Dior and Mabeline, there is just no contest on whose are more visually exiting.

This design is based on the popular Russian doll, and quite cleverly by opening one leads to another. Below is another example of their make up.


Green packaging must be the future, as everyone should be aware of their carbon footprint. The food industry are the leaders of biodegradeable packaging, although they could do something to make them look a bit more exiting!

The food container below is made with renewable resources, and costs £36.70. Most supermarkets and lunch shops such as Pret-A-Manger use this kind of packaging for their sandwitches, salads etc..

To see similar food packaging, there is a company called London Bio Packaging that produces them.


So heres an interesting thought, conscientious dog owners pick up there dog poo (which is 100% biodegrable)... only to pop it into a plastic bag which isnt!

So Olive have come up with biodegradeable poop bags made from GMO-free corn starch and vegetable oil, are certified 100% biodegradable and compost in as little as 40 days. A much better way to package up poo!


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