TASK 3 - Animation

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When thinking about the pioneers of animation, its hard to ignore Walt Disney. Disney is particulary noted for being a film producer, as well as an innovator in animation. He created one of the worlds most famous fictional characters including Micky Mouse, a character for which he was the original voice.

The first animated short with Mickey in it was titled, Plane Crazy, which was, like all of Disney's previous works, a silent film. After failing to find a distributor for Plane Crazy or its follow-up, The Gallopin' Gaucho, Disney created a Mickey cartoon with sound called Steamboat Willie. A businessman named Pat Powers provided Disney with both distribution and Cinephone, a sound-synchronization process.

Below is a short sequence from the Mickey Mouse Cartoon - The Moving Day (1936) (Co-starring Donald and Goofy)

Moving onto the 21 Century, animation has gone to strength to strength with companies like Pixar and Dreamworks

The Incredibles, released in 2004, released by Pixar was a success both critically and at the box office. The film grossed $70.2 million in its first weekend of release in the United States and performed similarly throughout the rest of the world. The film earned more than $620 million worldwide, elevating it to the second highest grossing Pixar film and amongst the 25 highest grossing film of all time. In addition to a multitude of prestigious accolades, praise for The Incredibles has culiminated in a Pixar-record: four Academy Award nominations.

Animation is being used more and more for advertising purposes, with Why Not Associates doing some amazing work in motion graphics, branding & identity and print. The one that really caught my eye was the identity for a series of films for V¡rgin Records, with the likes of Mick Jagger and Lenny Kravits Talking over a series of moving images and animation. Why Not Associates are a British Design company that have done campaigns for brands like Nike and the BBC. There work seems to be quite experimental with a strong typographic base, as can be seen with the First Direct adverts. All in all, a funky comapany!


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