When thinking about the pioneers of animation, its hard to ignore Walt Disney. Disney is particulary noted for being a film producer, as well as an innovator in animation. He created one of the worlds most famous fictional characters including Micky Mouse, a character for which he was the original voice.
The first animated short with Mickey in it was titled, Plane Crazy, which was, like all of Disney's previous works, a silent film. After failing to find a distributor for Plane Crazy or its follow-up, The Gallopin' Gaucho, Disney created a Mickey cartoon with sound called Steamboat Willie. A businessman named Pat Powers provided Disney with both distribution and Cinephone, a sound-synchronization process.
Below is a short sequence from the Mickey Mouse Cartoon - The Moving Day (1936) (Co-starring Donald and Goofy)
The Incredibles, released in 2004, released by Pixar was a success both critically and at the box office. The film grossed $70.2 million in its first weekend of release in the United States and performed similarly throughout the rest of the world. The film earned more than $620 million worldwide, elevating it to the second highest grossing Pixar film and amongst the 25 highest grossing film of all time. In addition to a multitude of prestigious accolades, praise for The Incredibles has culiminated in a Pixar-record: four Academy Award nominations.
Animation is being used more and more for advertising purposes, with Why Not Associates doing some amazing work in motion graphics, branding & identity and print. The one that really caught my eye was the identity for a series of films for V¡rgin Records, with the likes of Mick Jagger and Lenny Kravits Talking over a series of moving images and animation. Why Not Associates are a British Design company that have done campaigns for brands like Nike and the BBC. There work seems to be quite experimental with a strong typographic base, as can be seen with the First Direct adverts. All in all, a funky comapany!
Whilst researching wayfinding, I have found a very innovative way of signposting an underground carpark in Melbourne. It is a very clever use of perspective, with massive colourful letters which are impossible to miss.
So its a New Year... New Term and New Module!